Hi friends,

I want to share something that’s made me genuinely hopeful.

When I first started building The Phoenix, part of me worried that traditional healthcare professionals—neurologists, researchers, legacy institutions—might reject us.

After all, The Phoenix is shaking things up.

We challenge old norms.

We help people take control before the system usually does.
We don’t wait for symptoms.
We don’t wait for diagnoses.
We act now—because that’s how you beat the odds and win against Alzheimer’s.

So part of me expected resistance.
Gatekeeping.
Maybe even hostility.

But that’s not what happened.

Instead…

They welcomed us.

In fact, many healthcare professionals asked how they could help.

For example, here’s part of my exchange with Dr. Andrew Ferree, a neurologist at Milford Regional Neurology.

We've had multiple healthcare professionals request a flyer they could print and share with their patients in clinical settings. So—I made one.

If you know a doctor, neurologist, or anyone in healthcare working with ApoE4 patients—please share it.
It helps amplify our movement.

Beyond clinicians, we’ve also had support from world-class researchers working directly on ApoE4 like

• Dr. Yadong Huang at UCSF / Gladstone Institute

• Dr. Hussein Yassine at USC / Center for Personalized Brain Health

They’ve offered time, advice, and guidance.
They are helping us ground The Phoenix in real science while keeping it actionable for everyday life.

The Phoenix isn’t just a fringe community anymore.
We are a movement.
One that clinicians, researchers, and innovators alike are beginning to believe in.

And we’re just getting started.

Let’s keep building. Together.

—Kevin