How to identify and validate your own personalized APOE4 protocol

If you carry APOE4, you've probably asked yourself this: is any of this actually working?

You change your sleep, add a couple of supplements, cut back on carbs.. Months later, you still don't know what helped.

That's the problem the new Phoenix app is built to solve. Because that was the problem I faced almost 2 years ago.

I am proud to say we have finally built the solution together. Today I am launching the new Phoenix App.

Rebuilt from what carriers told me

A completely new design, shaped by 9 months of feedback.

I carry two copies of APOE4, and I built Phoenix because I needed it. Over the 9 months, our Phoenix members told me what was confusing and what was missing. So I rebuilt the whole app around it: a clearer layout, an easier way to get around, and everything you need for APOE4 in one place.

It's on iPhone and Android today.

How it works, as one loop

1. Your bloodwork, against APOE4 targets.
You upload your blood test. Phoenix checks each blood marker (like LDL cholesterol or ApoB) against its APOE4 target, which is often stricter than the standard lab range your doctor uses.

2. One clear next step.
Phoenix AI finds the change most worth testing first, using the research and what 750+ APOE4 carriers have tried. No list of fifty things. One step.

3. Test it.
You run that step as an experiment. A one-minute daily check-in and your wearables (Apple Health, Oura, Garmin and more) follow what changes in your bloodwork, your sleep and how you feel.

4. See what's working.
You retest and see what worked for you, in your own numbers, not someone else's story.

5. Phoenix learns.
Phoenix learns from every member's experiments, then looks closest at the members most like you. So your next step starts from a better place.

Why the daily check-in matters

It shows you what actually moved. Without data, a supplement or a new sleep routine is a guess. Your check-ins sit next to your bloodwork, so you can compare.

It builds your digital twin. Your digital twin is a model of your biology, built from your own data: your bloodwork, your DNA, your wearables, your daily check-ins and every intervention you try. With enough data, it will predict which drugs, supplements and clinical trials you are likely to respond to. The more you log, the sharper it gets.

It helps every carrier after you. Your data also fuels APOE4 research through the Beat the Odds Study, always anonymized.

APOE4 carriers are too often forgotten by mainstream healthcare and research. This is how we generate the data we need to beat the odds.

Fully independent

Phoenix earns revenue only from memberships, never from anything it recommends.

Any commission we could take is passed to you as a bigger discount.
That’s how we get 70% off bloodwork compared to Quest / Labcorp / Bioreference; and 35% off supplements versus iHerb / Amazon.

You buying it never earns Phoenix a cent.
This is how I make sure we are always 100% unbiased, and how you make sure we always have your best interest at heart.
This is how I made Phoenix your trusted home for anything related to your APOE4 needs.

Not a part of Phoenix yet?

Stand on the shoulders of other APOE4 carriers. Learn from them, contribute to the general knowledge and our APOE4: Beat the Odds study.

Apply to join Phoenix

And if it's not for you, there's a 60-day money-back guarantee.

Cheers,
Kevin